CMS for an online store. Tips for beginners.
Some time ago an online store was something that only a skillful programmer could develop and something that only a big company could maintain. But the Internet has changed and now any seller can have it. CMS (content management system) is basically a kind of software which develops and maintains it for you. As there are many of them, let’s first try to draw a short classification:
– Free open source CMS. (Open source stands for editable source code and not for zero cost. However, as 99% of open source CMS are free, they are now used as synonyms). This is a natural solution not only for beginners but for any web store with more or less standard structure and no ‘special’ needs. Among popualr CMS of this kind one may find osCommerce, Magento and Zen Cart. Also there are shopping cart plugins for such widely used CMS as WordPress and Joomla. Important note – while a platform itself may be free, some of the addons or plugins may be commercial. Same applies to custom themes: if you need one, you will need to purchase it.
– Paid CMS. Strong point of this group is that they often do not require buying web-hosting as a separate service (so called pre hosted solutions) and often have better support than the free ones. Also paid CMS are claimed to be more secure due to the fact that providers are responsible for keeping them up-to-date. Weak point is that ‘standard structure and no special needs’ rule applies to them as well. Here we can name Shopify and Foxycart. Usually providers of such CMS offer free trial periods, so you can test the service (e.g. 14 days period with Shopify).
– Custom CMS. This is when a team of developers is creating a unique platform for your shop special requirements (both for design and functionality). Such a solution may be efficient for a big company but will be too expensive and too complicated for a small business. A trick here is that you will have to use the same developers for further support and modifications (it is unlikely that a third party specialist can sort out their code). We won’t name any particular products here as they are all unique.
Now when we have classification let’s take a closer look at the case when you have web-hosting for your site and looking for a simple e-commerce solution. If your hosting provider is offering cPanel with Softaculous installer integrated (true for most providers and most of shared packages but not for all), then you have a good bunch of such solutions at hand with E-Commerce button:
The amount of different scripts there is so big that you would rather *not* need to look for alternatives elsewhere. In the list you can find osCommerce, Magento, OpenCart, PrestaShop and several others. If you are selling virtual services such as web-hosting and domain names, there is also WHMCS which has proved to be one of the best billing systems for this purpose (it is not free though, you need to buy license first). The installation process with Softaculous is simple and contains of one step (at the picture you can see installation screen for Magento but it will be very similar for any other script):
After the installation you are done with Softaculous and can start working with the CMS directly. Control panels are very different but mostly they are all designed to be user-friendly and not requiring special skills to work with them. For example, here is a look at Magento control panel:
For comparison, let’s look at the osCommerce and OpenCart main menu screens:
If taking these three CMS (Magento, OpenCart and OSC), they are all free (you may need to purchase addons if needed though), efficient and easy to deal with. However, many users claim that Magento is consuming more resources (and so you may need a stronger hosting package to maintain it) and OSC requires more modifications to make it work the way you need it to work. Also, Magento is believed to work best with big stores, while OpenCart and OSC may be more efficient for a small business. Still, opinions may differ and all platforms have their fans.
Another important matter for e-commerce CMS is security. While many people are arguing which one is more secure and if an opensource platform can be secure at all, specialists report that safety of your store rather depends on how careful *you* are. Main recommendations (regardless of CMS name) are using strong passwords, non-default directories for installation and making sure you always have an up-to-date version of the product. Other suggestions concern using SSLs, encrypting customers’ passwords and keeping a fresh backup at hand.
As a conclusion, we must say that there is no ideal CMS for your store, but there can be one meeting your needs best. This chart of e-commerce CMS popularity may also help you to make the choice: